Aug 03, 2022
In General Discussions
You may be running a seasonal campaign that only requires one or two emails, or you might be building a long-term top-of-mind nurturing campaign. Tailor the length of your email sequence to the length of the buying cycle and stage the persona is at in the buyer's journey. In other words, deliver the right message at the right time. 7. Plan your emails and follow-ups. Once you know who you're emailing and why, it's time to strategize how to move them from A (where they are) to B (where you want them to be, the goal of the campaign). Over the course of the campaign's timeline, you may want multiple touchpoints. You may also even consider follow-ups based on the actions that each recipient takes. Plan these emails out, outlining the core message and take-away for each email. Keep in mind that you can't expect a single email to do everything. Your email campaign can be made up of multiple emails, so consider taking your email recipients on a journey with each email serving a single purpose. This will increase the odds of each fax number list email being successful in its role toward reaching your goal. For example, if you're doing a lead nurturing campaign, you might have a few educational emails to take them from the awareness stage to the consideration stage before providing more conversion-focused content. The longer the buying process and sales cycle, the more emails you'll need. 8. Write click-worthy subject lines. The subject line is the gate keeper of the rest of your email. Your buyer persona will not be exposed to your content unless they first click the subject line. With that in mind, use this precious real estate for copy that compels them to read further. You can do that by: Piquing their interest Promising value Opening a loop (that will be closed in the body of the email) Using your unique voice to start the conversation Using personalization.